Shankar Vaddadi
Founder & Director

Shankar comes with wide ranging experience across diverse industries - from technology to engineering with proven track record of delivering year-on-year success for last 20 years. Prior to this, Shankar was with TVS Electronics as Senior Vice President; and helped shape Bartronics as VP and Senior VP - Corporate Strategy and Development.

Shankar has extensive knowledge in building products and brands. He also helped build success stories for two IPOs, acquisitions of over USD 50 M, post-acquisition integration and consolidation.



Niti Gupta
Founder & Head - Operations

Niti is an engineer with an MBA from T.A.Pai Management Institute, Manipal. She started her career as a Product Manager with TVS Electronics. She has been instrumental in launching the Retail Point-of-Sale (POS) division of TVS Electronics which is Rs. 40 Cr business today.

Her work involved from conceptualization to Go-to-Market for POS products (fully integrated POS units & POS Peripherals) including product branding, channel sales, branding and marketing. Niti also has experience in marketing & communication and preparing business plans for new opportunities in various roles during her stint with two other companies in Textiles